TWITTER USER GROWTH DROPS IN NORTH AMERICA

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Twitter user growth has dropped in North America so far this year, according to data gathered in April by Insider Intelligence/eMarketer.

Internet users who accessed their Twitter account at least once per month dropped by 0.5% in North America and 7% in Central and Eastern Europe.

Twitter users gained traction in Western Europe by 3.8%, the Middle East and Africa by 3.2%, the Asia-Pacific by 3%, and Latin America by 1%.

The question is how Twitter can reboot and increase growth in North America.

Insider Intelligence/eMarketer

Separately, Twitter recently announced that it is testing a feature called “Notes,” which allows for publishing longer content.