CUSTOMERS MOST FREQUENTLY USE YOUTUBE TO FIND AND BUY PRODUCTS

The most reliable social commerce platform in the US is YouTube.

Nearly two-thirds of US consumers consider YouTube to be somewhat or very trustworthy for finding and buying products, according to a Jungle Scout Q2 report this year.

With a 51 percent market share, Facebook comes in second, followed by Instagram at 45 percent.

According to Insider Intelligence/eMarketer, on YouTube, that trust has a greater impact on sales. Two percentage points more consumers—45 percent—are at least somewhat likely to make a purchase through the video platform than through Facebook.

Additionally, brands would be wise to spend money on YouTube’s ad and shopping tools, given the site’s expanding user base.

Insider Intelligence/eMarketer

“We forecast that YouTube will have 230.6 million monthly US users this year, well ahead of Facebook’s 178.3 million and Instagram’s 128.3 million,” the report noted.