Blogs
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NEW RESEARCH SHOWS USER CONFIDENCE IN SOCIAL MEDIA IS DECLINING.
In critical categories, including privacy, safety, and ad relevance, trust in social media platforms has significantly decreased this year.
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WALMART LETS YOU VIRTUALLY TRY ON CLOTHES
The feature is currently being rolled out to iOS users and will be available on Android devices in the coming weeks.
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FOR COMMUNITY CHATS, FACEBOOK AND MESSENGER TAKE A CUE FROM DISCORD.
The new Community Chats are similar to a more casual version of professional community platforms such as Slack, Teams, and Zoom's planned Team Chat.
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COMMON EMAIL MARKETING FIXES
Test if the timing of automated email triggers such as abandoned carts gets in the way of natural return - customers that would return to your website anyway without the push.
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INSTAGRAM, TIKTOK, TESTING A NEW REPOST FEATURE SIMILAR TO TWITTER’S RETWEET
TikTok has been testing its own version of Twitter’s retweet with the addition of a new “Repost” button that allows users to amplify videos on the platform by sharing them with their followers, which coincides with Instagram’s plans for a repost function.
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NEARLY 65% OF INTERNET MERCHANTS ARE PULLING ADS.
“Most retailers continue to lean on the search-based [over 90% of merchants] and social channels [54%] as the foundation of their online presence.” said Jacques van der Wilt, General Manager Feed Marketing at Cart.com.
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GOOGLE TO BAN ADS THAT LEAD TO PAGES THAT CONTAIN INTRUSIVE ADVERTISING
These ad standards mean not using pop-up ads, auto-playing video ads with sound, large sticky ads that remain on the webpage when the user scrolls, and prestitial countdown ads that appear before the content of the page loads.
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HOW TO OPTIMIZE BLOG POSTS WITH KEYWORDS
Try to discover search intent by looking at the current top-ranking pages for your keyword.
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INFLUENCER MARKETING ON THE RISE WITH TIKTOK
TikTok ad revenues in the United States will surpass $6 billion this year, according to the report and by the end of 2024, they will have surpassed $11 billion.
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