Blogs
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2022 US E-COMMERCE SALES TO TOP $1 TRILLION
Amazon will make up 37.8% of all online sales, which is more than the next 14 largest e-commerce competitors combined.
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VIRTUAL REALITY HEADSET MARKET BOOMING
Meta garnered 90% of the market share with its Quest 2, and ByteDance's Pico had a 4.5% share, mainly in China.
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TWITTER USER GROWTH DROPS IN NORTH AMERICA
Twitter users gained traction in Western Europe by 3.8%, the Middle East and Africa by 3.2%, the Asia-Pacific by 3%, and Latin America by 1%.
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TIKTOK TO TRIPLE REVENUE THIS YEAR, CHALLENGING FACEBOOK
Now TikTok is partnering with Shopify to allow merchants to embed their stores into their videos.
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ONLINE SPENDING FLAT AS IN-STORE PURCHASES GROW
Post-Covid, the shopping trend is decreasing online and slowly growing in physical stores. In-store spending growth was only 3% in Q1 compared to the previous year.
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MOBILE EMAIL MARKETING MISTAKES
If you make buying too difficult and have it take too many clicks, then you will lose conversions. Seven out of 10 consumers are likelier to buy from a mobile-friendly site.
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61% OF CUSTOMERS WOULD USE LOYALTY PROGRAMS IF AUTOMATICALLY APPLIED
Ease of tracking would cause 51% of consumers to use loyalty programs. And 44% said simpler terms and conditions would lead to more use.
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YOUTUBE INFLUENCERS SUCCESSFULLY PROMOTING BRANDS, STUDY SAYS
YouTube is pushing influencers by offering more incentives. For example, in April, YouTube enabled creators to receive tips from viewers and for Super Chat, which are paid messages in chats.
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INSTAGRAM, FACEBOOK, TIKTOK, TOP APPS OF Q2
The top downloaded app worldwide in Q2 was Instagram, followed by Facebook, TikTok, WhatsApp Messenger, and Snapchat.
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AREAS WHERE US CONSUMERS ARE CUTTING SPENDING BECAUSE OF INFLATION
The categories where most US consumers are cutting back are dining out (51%), clothing, toys, hobbies, gifts, and travel (all at 47%).
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